Fast Bridal Fashion: Lulus Brides

Online fast fashion is nothing new to consumers, however in the world of bridal, it has yet to be mastered. Brands such as boohoo, fashion nova, asos and lulus are go-to sites for direct to customer clothing, but not often thought of when it comes to searching for a bridal gown. Well, here is my take on that– why the hell not?!? I have recently become obsessed with researching fast fashion bridal, and Lulus Brides is on the top of my list.

Who is a Lulus Bride? Unfussy budget gals with a keen sense of style, and little to no patience or time for bull shit. AKA, my kinda chick. This collection is a no-fuss series of modern dresses that are splendidly appropriate for a beach, outdoor, second or more chill wedding. I would even suggest any of these pieces for a reception dress option. Extremely boogyable.

Lulus Brides Significance: Um, you can’t beat free shipping and free returns.….especially when you have your eye on a few of the dresses. This is bridal shopping 101. Nobody tries on just one dress. Order dress silhouettes that you typically feel comfortable with, but also throw in a couple of curve balls that you are drawn to. You might surprise yourself. And hell, at these prices, you might end up keeping more than one! *free shipping for orders over $50 US only. *free returns within 10 days of delivery date. The real customer photos are crucial. This NEVER happens in bridal. Any model with professional hair, makeup and lighting can make even the most unfortunate of bridal dresses look good. Many of the Lulus pics are everyday selfies taken on a random Tuesday. (not necessarily a Tuesday, but you get what I mean.) You are seeing exactly what  you are going to get from a consumer just like you! All shapes, sizes and body types. This is invaluable. I love, love, love how several of the brides have individualized their looks by either adding specialized accessories, sleeves or changing the hemline. It is sometimes hard to visualize these changes, but these pics offer examples and ideas for brides that are wanting a little tweak here and there.  ANOTHER great thing— the reviews….again, this is pure gold. Unbiased, real opinions on all product details ranging from fabric quality, fit and overall quality….basically everything you need to know when purchasing a wedding dress. Lulus  also provides immediate live chats with their in house stylists. *Don’t forget that celebrity bridal stylist, unfussyhussy can also chime in with helpful advisement thru insta DMs. #styledbyUH

Technical Tidbits: Sizes range from XS-XL. Read product descriptions for things such as fabric content, measurements, stretch, lining and length. Taller brides need to be extra aware of this. Hemlines can always be taken up, but not added onto. Budget up to $200 for alterations. I realize that this meets or exceeds the prices of these dresses, but a properly tailored gown will look like a million bucks. Embroidered or lace fabric will always be pricier to alter, especially scalloped hems. Dresses with trains will need a bustle, so take that into consideration. Some dresses might require adding extra lining  to prevent an unwanted sheer situation.

Personal Faves:


True Love $252


Heaven & Earth $86


Awaken My Love $86


Everlasting Beauty $94


Olivia $249


Love Potion $86


Don’t forget about the BFFs! (bride’s friends & family…I refuse to call them maids) There are sooo many adorable and affordable styles to choose from. Pick a color palette and let your ladies choose their fav style. Doesn’t get much easier than that. Check out these blue hued hotties!!


From top to bottom:

Mythical Kind of Love in Navy $66

Kind & Loving Light in Blue Floral $78

Strappy to be Here in Denim Blue $58

 Love Forever in Slate  Blue $84

Stylist’s Sidenote: Take advantage of the amazing prices and consider ordering your chosen wedding gown in an alternate color. You can rock this frock on special occasions such as anniversaries, special events, or whatever! Nobody needs to know that it is the same design you sported on your wedding day besides you and your partner. 💖

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